Infrastructure Development for e-system

Technology progress and use of information technology will continue at a rapid place with the revolution in computing and communication. E-commerce automate many business process as possible using information technology and information systems within both internet and extranet further more Chaston, Badger & Magles (2003) has suggested that ecommerce provides and opportunity to asses possible relationship that may exist between relationship marketing, knowledge management systems and market performance (p. 109)  thus managing e-commerce is important area with IS/IT.

 Electronic commerce describe the process of buying, selling transferring, serving or exchanging product, services or information via computer and e-business information systems are computer applications that leverage intra and inter-firm process and systems integration. Malkawi (2006) has defined ecommerce as the use of the Internet to conduct business transaction nationally of internationally (p. 3). Turban (2008) has mentioned electronic commerce is automate as many business processes as possible these process can be order initiation, order fulfilment, procurement of material manufacturing, delivery or providing CRM (p. 161). As an example for e-commerce the company Dell provides products and or services to customer according to Turban (2008) the Dell buys inputs such as material, parts and/or service from supplier and other business partners in a partners in a procurement process and processing the inputs is done in production or operation department and other departments such as finance and marketing support to conversion of input to outputs and the sale to customer.

 Turban (2008) illustrates eight types of commonly use  e-commerce transaction that can be done between various parties. B2B – Business to Business this is the vast majority of e- commerce volume and both the seller and the buyers are business organizations. C-commerce – Collaborative commerce business partners collaborate electronically rather than buying or selling between and among business partners along the supply chain. B2C – Business to consumer and also known as e-tailing in this case sellers are organization and the buyers are individuals. C2C – Consumer to consumer that means individuals sells products or services to individuals. B2B2C – Business to business to customer in this case business sells to a business but delivers the product or service to individual consumers. C2B – Consumers-to businesses in this type consumers make known a particular need for a product or service, and suppliers complete to provide the product or service to consumer. Intrabusiness commerce – interorganizational commerce uses electronic commerce internally to improve its operations. G2C – Government to citizens and others this is government unit provides services to its citizen via e-commerce technology. 

Reynolds (2004) has suggested without the appropriate technical knowledge and the understand of the ins and outs e- commerce is easy to get lost therefore first of all in term of technical side your goal should be : learn what it takes to build various kinds of website, determine what kind of website you want to build, build it, continue to improve and update it. According to the Turban (2008) limitation also exist in ecommerce in both technological and none technological. Technological limitations are lack of universally accepted standards, insufficient telecommunication bandwidth, integrating Internet and e-commerce application, need web servers in addition to the network server. None technological limitations are some unresolved legal issues lack of government regulations and industry sanders, lack of measuring benefits of and justifying electronic commerce and an insufficient number of sellers and buyers exists form many electronic commerce products and services.  

Shan & Dawson (2003, p. 1) has shown drivers for electronic commerce are both technological and business or0iented as well as both technological and business drivers should play an important. Shan & Dawson also demonstrate that management involvement is imperative for the success of e-commerce implementation and also risks of entering e-commerce are many and it is important that the issues are understood. All above reasons a show selecting an e-commerce suitable manger is very important to organizations success and growth. The successful managers able to do the following: support with the creation of an annual e-marketing and budget, setting up marketing meetings, managing and developing the web site, administration, set up and management of promotion and packages, development of e-marketing strategies, identify internet opportunities in support of marketing goals and objectives, utilize market and competitive profiles, product profiles, market research. Knowledge such as Marketing , business analysis, information and communication technology, programming, dynamic web design and skills like project management, team working, problem solving, content writing are essential to fulfil the role of ecommerce management.